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How to Design an Effective Vinyl Banner for Your Business

Creating custom vinyl banners for your business is one of the best and most effective ways to stay top of mind amongst your customers. Long-lasting, high-quality vinyl signage can be used indoors or outdoors, making it easy to reach your potential customers where they are.

You might know your business needs a vinyl sign, but perhaps you’re stuck on what it should say. Here are a few tips for creating the most eye-catching and effective vinyl sign to promote your product or service.

Provide the essentials. This tip may seem obvious, but don’t leave out any pertinent information your potential customer will need to learn more about your product or service. Depending on your industry, this could mean your website, email address, phone number, and physical address. At the very least, your sign should always include the name of your business and the best way to connect to learn more.

Consider text size. A custom vinyl banner is no good to your business if passersby can’t read what it says. Before you order a custom banner, consider where it’s going to be placed. If you’re having a custom vinyl sign installed on a busy roadway, you’re going to want the text to read short and sweet in a large, easy-to-read font. If the sign is going up at a convention or another location where people can stop and learn more, you’re free to use a bit more text in a smaller font. Generally speaking, the most important part of your message should be in the biggest font. Then, you can include the subsequent details in a smaller font.

Use eye-catching colors and imagery. The right color scheme can easily attract passersby, drawing their eye in and urging them to read whatever it is your custom vinyl sign might say. Don’t forget to consider the science behind color—specific colors evoke certain emotions! For example, blue is calming and peaceful, while orange represents enthusiasm and joy. If applicable to your industry, include images that further relay the product or service you offer. The right images can simplify your messaging and make it even more effective. At the very least, your logo should take prominent placement on any custom vinyl sign.

Make it completely customized. The best part about custom vinyl banners is that they’re unique to your business. Don’t copy another sign’s color scheme, text, or messaging. To stand out from your competition, you’ll have to get a bit creative when it comes to your custom vinyl sign. But with the right messaging, you’ll stand out and attract the right consumers.

Include a call to action. Perhaps the most crucial part of any custom vinyl sign is the call to action. After all, you don’t just want someone to read your sign — you want them to make a move! A carefully worded call to action will encourage a potential customer to visit your website to learn more, call the office to schedule a consultation, or send a text to redeem a limited-time offer. Regardless of what your business offers, you can customize vinyl signs to fit the call to action of your choosing.

Don’t let an easy opportunity go to waste. When you create custom vinyl banners for your business, you’re able to leave a lasting impression on your customers since they’ll be seeing your messaging every time they drive down that road, enter that building, or attend a game at the field. Make sure you create an effective design that is eye-catching, purposeful and drives action.
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