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Link Building Tactics

Link building enables your website to rank higher by getting others to link to one of your pages. In the process, you increase traffic, build your brand, connect with others from your industry, and ultimately generate more revenue. Link building requires time and effort, and different tactics can be used for this purpose.

If you’re interested in learning more about link building tactics, look no further. In this article, we’ll introduce you to some of the most popular methods. In addition, we’ll discuss why you should leave it to professionals and hire an agency that provides link building services UK based or not, there are plenty of options both online and offline.


One of the most popular link building tactics is reaching out to people from your industry and getting them to link to your website. Whether it’s a link to your product, service, brand, or content, having authority websites share your page can be significant.

When reaching out to people from your niche, remember that your link should also be useful to them. If they haven’t linked to similar websites in the past or mentioned your keyword, they might not find your content worthy or relevant.

Outreach is about getting authority and reputable websites to link to yours. It’s always better to have a few quality, established websites link to yours than a lot of irrelevant, newer sites.

Guest Blogging

Guest blogging is the process of writing content for other websites in your industry. It includes a link to your website, which helps you increase traffic and rank higher. This tactic also involves outreach,as you might need to contact the website that you want to publish content on. Of course, the website may reach out to you if they find your content engaging and valuable.

Finding guest blog prospects isn’t easy since you want it to be an authority, well-known website. One of the strategies is looking for the “write for us” pages to find those looking for guest writers. But since this is a popular method, these websites receive a huge number of pitches.

It’s best to find an attractive website and reach out to them even if they don’t have the “write for us” page. Those that think your content might attract more visitors will accept your offer. Keep in mind that guest blogging goes two ways: in addition to being helpful to you, the content also needs to be useful for the website you’re writing for.

Broken Link Building

How many times have you come across a faulty link? Finding and replacing one broken link might seem like a lot of work, but this is a useful tactic for both you and the website it’s featured on.

Here are the basic steps for broken link building:

  1. Find a broken link on a website from your niche.
  2. Create content that would fit in place of the broken link.
  3. Reach out to the website containing the broken link and ask them whether they could link to yours instead.

By doing research, you may find that other websites contain the broken link as well. Reach out to them too and ask them to replace it with your link.

Other tactics for broken link building require even more time and expertise and are usually provided by SEO agencies offering link building services. UK-based businesses can find numerous options both online and offline. Ensure you opt for an agency that’s reliable and committed to growing your business.

Unlinked Mentions

You might come across a website mentioning your business without linking to your site. Since the website is already familiar with your name and line of work, getting them to link to your page might be easier than you think. Reach out to them and ask whether they would be willing to insert a clickable link.

An SEO Agency Can Help

Successful link building is a time-consuming process that requires knowledge, experience, and planning. The tactics mentioned in this article represent just a few examples of how link building is achieved. If you don’t do it right, you risk wasting valuable time you could’ve invested in improving other parts of your business.

That’s why it’s best to hire an SEO agency that provides link building services. UK businesses can reach out to agencies both online and offline, ask for advice, or schedule an appointment.

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