Melbourne is the most populated city in the state of Victoria. It is also the second densely populated city in Australia and Oceania next to Sydney. Locals and tourists enjoy visiting the city due to its numerous landmarks, including the Royal Exhibition Building, the Melbourne Cricket Ground, as well as the National Gallery of Victoria. It also received the recognition as the City of Literature from UNESCO due to its thriving performance art culture. It also has a booming economy, thanks to the plethora of companies that opened their headquarters and settled in the city, including major banks, pharmaceuticals, and food processing plants.
Melbourne also has a broad information and communications technology (ICT) industry. According to reports, at least one-third of the Australian ICT workforce or 60,000 people comes from the city. These industries include software developers, game developers, and telecommunication service providers. Graphic designers from graphic design agencies also belong to this industry. Several businesses rely on a reputable graphic design agency in Melbourne to create catchy logos and other images to set them apart from their competitors.
If you are one of the graphic designers working in the city, you need to find the right inspiration to allow you to come up with the best outputs. Here are several ways to find inspirations for your next graphic design projects.
Tip #1: Think Of Your Goal
Before you begin conceptualising your next graphic design project, you need to consider the goal set by your client. Ask them if they have an objective that they want to achieve and if the client of the graphic design agency Melbourne has a particular message that they want to deliver in a specific manner. You should also inquire if the client wants to display the graphics on a distinct platform or have it published through print or online sites. Most importantly, you must know the client’s target audience so you can customise the design based on their needs and wants.
Tip #2: Find Inspiration On Social Media
Some people find lurking on social media as a waste of time. But graphic designers can get something from it. You can try browsing on image-based social media websites like Tumblr and Pinterest to find inspiration. These sites display a wide range of stunning pictures and designs. It could encourage you to come up with an inspiration for your next logo, blog layout, or customised colour scheme.
Tip #3: Browse Through Magazines
If you want an old school approach, you may flip through the pages of different magazines to find your next design inspiration. A unique fashion spread from stylish magazines can help you come up with a new layout for the blog of your client. You can also get inspiration from travel features if you need a logo for companies that want compelling logos for their brand. The fonts and colour palette from these printed materials are also useful to help you develop your design.
Aside from these tips, it is also important to allocate a portion of your time to hone your creativity. You could either write a poem, doodle or draw, or play music during your free time. It would allow you to strengthen your creative outlet so you can have better chances of making a good graphics design. Make sure that your time for creativity will not have any distractions so you can focus on your task at hand. It does not have to last for hours since 30 minutes of your time could be enough for this purpose. Once you follow these tips, you will be able to develop an excellent graphic design for your next clients.