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How to Impress a New Client

When it comes to securing new business, you’re going to have to go out and meet clients. And you need to make sure you make a good impression. This guide will tell you how to impress a new client.

Make it about your business client

When you meet new clients, it’s easy to over complicate things. You might want to show them the best version of your business possible. But remember, they’re hiring you for a reason – because they like what you do and think you’ll be good for their business. So don’t make it about you. Make it all about them and what they want to get out of the project.

Treat your client as a real person

Treat your client as a real person. Don’t talk about them in the third person by saying “this client of mine…”, or address them with their job title. Instead, use their name and try to build rapport with them by talking more informally. If they offer you a drink when you meet with them, don’t refuse it.

The faster, the better

If you’re meeting with a client for the first time, you should try to impress them as much as possible. Whatever impression you make today will stick with them, so don’t waste any time. Get stuck in straight away. The only way that you can lose the trust of a new client is by dragging your heels and wasting their time.

Stay professional at all times

If you’re meeting a business client for the first time, it’s likely that they want to gauge how trustworthy and professional you are as quickly as possible. So always behave as you would in any other situation – no different than if you were working with an existing client. That means being on time, dressed how you would normally dress for work, and acting in a professional manner at all times.

Make sure you look the part

If you want to win over a new client, you need to be confident in yourself. When it comes to impressing them, what better way than with your appearance? Make sure you look the part when meeting new clients. That means wearing something smart and neat that makes you feel good about yourself. You could even hire a luxury car from to turn up in.

Surprise and delight your customers

If you manage to do something that really surprises and delights your customers during the first meeting, it will leave them with a positive impression of you. It could be as simple as offering them tea or coffee (see above) or maybe arranging for someone to help them with transport. Think about what they might like, but make sure it is a surprise. Don’t let them know that you’re going to do it in advance!

Make sure they know your credentials

If you want to impress a business client, the most important thing you can do is show them how much experience and knowledge you have about their industry. And don’t wait until the meeting to start talking about this. Send them some information in the lead-up to your meeting, which shows off all your experience and credentials. That way, when you do get around to meeting them face-to-face, they’ll already know that you can do the job well.

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