Thursday, June 13, 2024
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Online Marketing for Pediatricians

Pediatricians may underestimate online marketing. Pediatricians are too busy administering vaccinations, mending broken bones, and sticking up elbows to think about marketing. However, there are simple things a medical office team can do to build a robust and polished web presence from purchasing ads, content marketing, social media, and other online campaigns. 

Content Marketing and SEO 

Pediatricians can gain more visibility on Google by optimizing their web content for search engines and producing helpful content such as blogs, videos, and podcasts. Most internet users utilize Google as their main search engine, and 75 percent never make it beyond the first page. Landing a prize spot on Page One can help bring new patients to your practice simply by being seen. To get there, pediatricians need a website that is helpful for their users and appeals to Google’s tastes. A few ways to optimize your website for SEO include incorporating keywords that relate to your practice in the content of your site pages. You can also create blogs on industry news and medical information. You want to have a website with a clean, easy-to-navigate design. There are many other tips pediatricians can incorporate to optimize their website. It is best to do your research and do it often, as how to optimize a site is always changing. There are also many marketing agencies you can hire to do this for you if it is not possible to do it on your own. 

It is also helpful to remember to use localized keywords in your content. Many people will be searching for a pediatrician in their neighborhood and conduct searches using a geographic descriptor, such as “pediatrician in Bergenfield,” “pediatrician in Dalton,” or “pediatrician in Kettering” when Googling nearby medical services. You will also want to list your practice on Google My Business so people can leave reviews, and so you will appear on Google Maps when people search for directions. 

Social Media

Almost 80 percent of the United States population has a social media account, making social media one of the most popular online activities. You’ve probably seen that many individuals use their social accounts to promote their businesses. You can do the same. As a medical professional, there are many options on how to use social media. And yes, physician social media influencers exist. Dr. Dana Corriel created Doctors on Social Media, a networking and online brand growth community. Dr. Corriel dedicates her social media accounts Twitter, Instagram, and YouTube to teach other physicians how to promote themselves. 

This amount of leg work may not be necessary for your practice. But think about what is interesting in your day-to-day life. Do you think it would be worth making a short video on a new treatment your practice is offering? Consider introducing your staff. Creating how-tos and guides for parents. Keep an open mind about what to post. You might be surprised at how much you have to share. Another bonus of using social media is it provides more opportunities to connect and engage with your patients. This helps establish your practice and humanizes you and your staff. It is also possible to buy ads on social media accounts, which can help boost your reach to people outside of your following. Ads are not as effective as organic traffic in securing new patients, however, you might get more eyes on your content quicker by paying to boost your posts.

Other Online Marketing Tools to Consider

You can also create a monthly newsletter for your patients. You can include health and wellness tips, educational resources, office updates, and other information to stay in touch with your patients in between appointments. This is an excellent way to stay top-of-mind and remind your patients if they need to book a well visit or check-up. 

You can also send out press releases to local media outlets if your office has newsworthy information to share. Are you redoing your waiting room? Is there a piece of new innovative equipment or recently discovered groundbreaking treatment? You will want to share this information with as many people as possible. 

Whether you are a pediatrician in Schaumburg or New York City, you should consider putting together an online marketing campaign for your practice. Determine if you have the manpower to dedicate to a content marketing plan. Decide what type of content is the most beneficial. Do you have opportunities to create video content or produce a podcast to help parents? Collect new information to build a monthly newsletter to keep your patients engaged and think about setting aside some of your online budget for online advertising. If you consistently put effort into your online marketing, it will quickly pay off. Put together a game plan so you can start scheduling more patients and keep your community healthy.


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