Consumer demands are what drives the hand sanitizer market encompassing hand hygiene products like instant hand sanitizers, hand sanitizer gel, foaming hand sanitizers, and spray sanitizers.
Currently valued at USD 2.7 billion, the market is expected to grow with a CAGR of 22.6 percent by the end of 2027. It’s because the customer preferences for personal hygiene are changing, especially in the post-pandemic times.
Factors Influencing the Hand Sanitizer Market
Hand sanitizers are the effective antiseptic disinfectant that eliminates microorganisms and prevents transmission of infection, causing nosocomial food-borne diseases. In recent times, customer inclination towards hand sanitizers has boosted its demand globally.
Main factors leading this change are:
- Increasing Wellness Awareness among Progressive Customers– People prefer washing and sanitizing their hands before and after eating. These human tendencies with the outbreak of coronavirus have led to increased demand for hand sanitizers.
- Rise in Chronic Diseases– According to the WHO, people dying from chronic diseases and infections include a majority of the aging population. Changes in societal behaviors have also led to these long term diseases. Hand sanitizers help to maintain hygiene and avoid several chronic illnesses. Hence, the demands are also expected to rise.
- Impact of COVID-19– Since the rise of coronavirus as a global pandemic, there has been an increased focus on washing hands regularly to avoid this virus’s spread. Hand sanitizers are the perfect alternative to soap and water. You can carry this gel or solution anywhere and instantly reduce the germ level with a singular use.
Due to all these factors, the hand sanitizer market is undergoing unprecedented demands. However, some notable trends can influence market dynamics in the coming days. Here are the trends that you should follow to stay ahead of the curve.
Increased Consumption in the Hospitality Industry
It is interesting to note that the hospitality industry is at the forefront of increased hand sanitizer demand. There are strict rules and regulations for hotels and food services to maintain food safety and hygiene. Hence, the sector is investing greatly in hand sanitizers and encouraging employees to use them regularly.
Nearly 80% of hotels and highway motels in the USA witnessed negative feedback due to mosquitoes. These establishments are under constant pressure to maintain hygienic conditions in their entire facility, including the kitchen, reception, and guestrooms.
Growth in Demands for Gel-Based Sanitizers
The instant hand sanitizer gels contain ethyl alcohol or ethanol that kills 99.9% of viruses and bacteria within a few seconds. Gel-based sanitizers also have moisturizers that reduce skin dryness caused by frequent use. No wonder they dominated the market with a 49% share in 2019.
Its easy availability and wider access also spurred the growth of this segment. Also, it is available in various fragrances to lure a broader consumer base. Foam-based hand sanitizers dominate the market with a CAGR of 23.1% by 2027. This product is expected to see higher demands due to its ability to stay effective for a longer period.
Hypermarkets are the Leading Distribution Channel
Supermarkets and hypermarkets across the world are leading the distribution chain with a market share of 39.3%. These establishments allow customers to scan a product and compare the brands before buying.
It also offers instant access to the product, unlike the online channels where consumers have to wait for the product delivery. Yet, online distribution is also expected to grow with a CAGR of 23.2% between 2020 and 2027. Online market penetration is higher in countries like China, India, Brazil, and Mexico.
North America Is Leading the Market
In terms of regional growth, North America has outperformed other geographies in the hand sanitizer market. It generated revenues up to $492.8 million in 2019 and expects a CAGR of 23.5% from 2020 to 2027 in the Asia-Pacific Region. The regional growth is mainly due to growing concern for hand hygiene.
Easy product availability is also driving the demands in online and offline stores. Sellers like Flipkart, Amazon, and eBay meet these demands with a wide range of various hand hygiene products for regional deliveries.
Since the market is highly competitive, companies are now looking to expand their production capabilities through innovative technologies. The leading players like Procter & Gamble, GOJO Industries, Clorox, ITC Ltd, and Godrej Consumer Products are revamping their plants and vendor facilities to maintain an adequate supply.
Due to panic buying in a pandemic crisis, retailers and sellers in several countries have restricted the purchases per customer to meet every demand and serve maximum consumers.
For an extensive analysis of market trends to study global demand and supply, you’ll need reliable reports and procurement intelligence services. They will keep you updated and ahead with the right data and accurate information.
